Valves prohibit games that rely on ads in games in steam, so there is no “watch this game and keep playing” stuff that will go to our PC
Valve first reported on Linux, and Valve added a new ad page to its Steamworks developer documentation. This page outlines which advertising and promotions will be allowed on Steam, while explicitly prohibiting as revenue models on ubiquitous PC gaming platforms.
As long as “this portrayal is not destructive and is appropriate in the context of the game, the product placement remains. Valve offers a racing game on the car, which is an example that can be done, which sounds like I dreamt The dream of Pepsiman is restarted and can still find a home in the store, thank God. Cross-promotion is also allowed, but Valve says: “Under no circumstances is it possible to charge developers for bundles or sell them to Steam on the store. Access permissions to pages or other pages. “Finally, paid advertising campaigns outside of Steam that lead to the store page are also fair games.
What is prohibited is any form of in-game advertising that can access or otherwise interfere with gameplay. Valve wrote on the page: “Developers should not use paid ads as business models in games, such as requiring players to watch or otherwise participate in ads for a game.” Basically, this sounds like it’s about any kind of The ban on “Watch this ad to play the game” design and also extends to in-game ads with rewards like Power UPS or in-game currency.
I think I’ve encountered or heard of a game that engages in this behavior on Steam, but given its prevalence on other platforms, especially mobile games, Valve uses it as a more preventive The measures are meaningful. Valve has a legendary touch in regulating Steam, but in addition to the “I know it when I see it” method to ban offensive content, Valve also explicitly forbids NFTs and crypto characters, and also needs to rely on games to rely on games to generate Disclosed on AI. As far as the platform it has influenced, the company clearly has a feeling about what it wants PC games to look like.
